Beach, Bags & Conscious Style: Sirenstory

There’s something about the beach that brings out our most natural, expressive selves—and that’s exactly the energy we channeled in the shooting with Sirenstory (@sirenstorybrand), the upcycled accessories brand founded by my talented friend Elena Siren.

We met up for a creative session by the sea, where I had the joy of modelling some of her latest designs: bags, yoga mat bags, and waist bags, all handcrafted from upcycled materials.

Each piece tells its own story—vibrant, functional, and full of personality. Whether it was a textured yoga mat bag slung over my shoulder or a waist bag styled with a casual outfit, these accessories felt like the perfect companion for movement, freedom, and flow.

What I love about Sirenstory is how effortlessly it blends style and sustainability. Elena’s creations have a fun, fresh, beachy vibe, but they’re also grounded in something deeper—a commitment to reducing waste and celebrating mindful fashion.

The pieces are:

• 🧵 Upcycled – made from pre-loved materials with a new life

• 🌞 Inspired by the sea – light, vibrant, and full of movement

• 🧘‍♀️ Perfect for an active, conscious lifestyle – from beach days to yoga sessions

• 🎒 Functional and unique – each item is one-of-a-kind, with thoughtful details

This shoot wasn’t just about style—it was about celebrating the kind of fashion that feels good to wear and aligns with values that matter. Movement. Creativity. Sustainability.

You can explore more of Sirenstory’s world on Instagram at @sirenstorybrand. And if you’re looking for accessories that fit a mindful, beach-loving lifestyle, these might just be your new go-to.

Here’s to conscious creations and the joy of collaborating with friends who make magic with their originality. 🌊